The Utmost Group is a branding, marketing and integrated marketing communications resource based in Metro Detroit, Michigan.
Our passions are working with nonprofits, social entrepreneurs and like-minded marketers. We’re happy to serve as leaders, team members, advisors or mentors.
Branding. Benchmarking, strategic planning and brand architecture.
Marketing. Planning, research, management and execution.
IMC. Investment planning, strategy, offline, online and social media.
Communications. Strategy, audits and implementation.
Promotion. Planning, strategic partnerships and co-marketing.
Effective branding for do-gooders must concurrently connect on a logical and emotional level.
To achieve this, we employ the following brand engagement system:
Discover. The unique brand truth.
Align. People, plans and partners.
Develop. Cohesive, flexible programs.
Refine. With continuous feedback.
Those serving the greater good are held to a higher standard. And rightfully so. Marketing needs to do more, so more people can be served.
If you’re a nonprofit marketer who wants better results from the donations you’re entrusted with, we invite you to learn more about us.
More>Ever wonder why there’s so little experienced, professional help available for branding and marketing your social enterprise? Now there is.
If you’re a social entrepreneur who wants your marketing to match the ambition of your dreams, we invite you to learn more about us.
More>We believe in the power of partnerships. We can serve as an engagement leader, or a team member. Either role is fine with us.
If you’re a design, production, PR or digital media firm who wants to improve the quality of your work… and your value to clients…let’s talk.
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