The most successful brands have one thing in common. Clarity.
We invite you to contact Chris Grindem to learn more about Clarity Branding and how it can work for you: chris@theutmostgroup.com, 248.496.4142
Clarity Branding is our proprietary process that identifies where rational benefits meet emotional connection.
The result is a custom solution that’s built on your brand’s uniqueness. This allows you to make brand promises that lead to ongoing success.
We help clarify the truths that motivate your best, most loyal customers and prospects to action.
Once you achieve clarity about your brand, a dynamic is unleashed.
Clarity produces confidence.
Confidence inspires change.
Change fuels success.
How we get there?
First, we examine your brand in a competitive context. How is the category marketed locally, nationally, and globally? What are your possibilities?
Second, we conduct structured, confidential conversations with the people who know your organization the best: board members, leadership, staff, loyal customers, business partners, and brand supporters.
From these research studies, clarity emerges for those of us with the experience to articulate it. This enables us to develop a formal strategy document that remains valid for the next five years.
Your unique brand story already exists. Are you ready to discover It?
The question isn’t whether your brand has a unique story to tell. It’s whether you’re ready to discover what that story is.
Testimonials
"After a review, we selected The Utmost Group, and it was the best decision we could have made. Their dedication resulted in a new name, new tagline, new mission and vision statements, as well as involvement in the creative execution of the website (from language to sitemap) to the brand and language guides. The Utmost Group went above and beyond at every stage. I would rate them at the highest level."
Mike Ward
Board Member, MI-UCP
Kathlene Aro.
Ex-President, Accounting Aid Society
"Had a great experience working with the Utmost Group when starting my business. They were professional, patient and easy to work with and provided me branding guidance I am still using and referring to. Will definitely work with them when needs arise in the future.”
Mike Bauer
President & Founder, Ease Living
Alison E
Founder, Detroit Audio Labs
"Chris brings a lot of insight and experience to developing a branding and marketing strategy for a small business. They balance years of experience with the ability and willingness to bring the best of new ideas and tools into their approach. Highly recommended team."
"We were awarded a grant from the McGregor Fund to hire a subject-matter expert agency to help…their branding idea...explicitly understood the value of relationships between our volunteers and clients in achieving the goal of financial independence. It touched the hearts of volunteers and funders, increasing our capacity to grow our volunteer base and expand our donor resources."