Our Approach

The Truth Matters Most

In 1912, Henry McCann registered the world’s first advertising trademark. Its genius is its simplicity, universality and eternal inspiration. We have admired it for decades and agree with the agency’s belief  “Truth Well Told” is both a creative philosophy and a collaborative vision.

Truth well told is always authentic.

The process of discovering authentic truth is often arduous. We say this because a brand’s empirical truth has to include as many perspectives, experiences and expectations as possible. But once revealed, truth becomes a brand asset of infinite worth. Just like McCann’s trademark states.

To give our branding philosophy direct real-world applicability, we’ve developed this simple algebraic formula for your consideration:

Message

Message is what we intend to communicate, along with what the target audience sees, hears and retains.

Media

Media includes any means we use to
distribute messages, aka omnichannel.

Results

Results are the metrics we use to determine success, and ideally ROI. Just like every other business discipline.

In algebra, zero times anything always equals zero.

Based on our experience and the research we’ve seen, a surprising majority of messaging is suboptimal, thereby producing suboptimal results. Not enough people know this.

That’s why we claim suboptimal messaging is a stewardship issue. Particularly for the 90 percent of brands that don’t have enough marketing money to begin with.

It doesn’t have to be that way. That’s why our strategic process begins with brand discovery, and a deliberate focus on identifying messaging that is both relevant and motivating to the target audience(s).

Our Services

  • Refresh

    Rebrand

    Rename

  • Brand ID systems

    Online and offline content

    Environmental

    Experiential

  • Benchmarking

    Brand discovery

    Strategic brand platform

  • SEO, PPC/AdWords

    Public/Media Relations

    Social media planning/implementation

    Behavioral targeting planning/implementation

  • Messaging optimization

    Content development/management

    Media investment planning/implementation

  • Strategic partnerships

    Events/Experiential

    Program planning/implementation

    Co-marketing planning/implementation