The most successful brands have one thing in common. Clarity.
We help the right people become believers in your brand.
Clarity Branding is our proprietary process that identifies where rational benefits meet emotional connection.
The result is a custom solution that’s built on your brand’s uniqueness. This allows you to make brand promises that lead to ongoing success. We help clarify the truths that motivate your best, most loyal customers and prospects to action.
Once you achieve clarity about your brand, a dynamic is unleashed.
❊ Clarity produces confidence.
❊ Confidence inspires change.
❊ Change fuels success.
How do we get there?
1. Market Research
First, we examine your brand in a competitive context. How is the category marketed locally, nationally, and globally? What are your possibilities?
2. Primary Research
Second, we conduct structured, confidential conversations with the people who know your organization the best: board members, leadership, staff, loyal customers, business partners, and brand supporters.
3. Strategy Development
From these research studies, clarity emerges for those of us with the experience to articulate it. This enables us to develop a formal strategy document that remains valid for the next five years.
Your unique brand story already exists. Are you ready to discover It?
The question isn’t whether your brand has a unique story to tell. It’s whether you’re ready to discover what that story is.
Results our clients talk about.
After a review, we selected The Utmost Group, and it was the best decision we could have made. Their dedication resulted in a new name, new tagline, new mission and vision statements, as well as involvement in the creative execution of the website to the brand guides.
— Mike W., MI-UCP
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We were awarded a grant from the McGregor Fund to hire an agency to help. The Utmost Group explicitly understood the value of relationships between volunteers and clients. It touched the hearts of funders, expanding our volunteer and donor capacity.
— Kathlene A., Accounting Aid Society
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Had a great experience working with the Utmost Group when starting my business. They were professional, patient, and easy to work with, and provided me branding guidance I am still using and referring to. Will definitely work with them when needs arise in the future.
— ALison E., Ease Living