Make your unique value obvious in seconds.
Clarify the truths that motivate your most loyal customers to take action.
Outshine your competitors with clear messaging.
Examine your brand in a competitive context. How is the category marketed locally, nationally, and globally? What are your possibilities?
Align your team and your message, for good.
Aligning both the brand message and team improves the efficiency of handoffs and sharpens overall focus.
How do we get there?
1. Market Research
First, we examine your brand in a competitive context. How is the category marketed locally, nationally, and globally? What are your possibilities?
2. Primary Research
Second, we conduct structured, confidential conversations with the people who know your organization the best: board members, leadership, staff, loyal customers, business partners, and brand supporters.
3. Strategy Development
From these research studies, clarity emerges for those of us with the experience to articulate it. This enables us to develop a formal strategy document that remains valid for the next five years.
Five years of brand clarity in one document.
❊ Clarity produces confidence.
❊ Confidence inspires change.
❊ Change fuels success.
Results our clients talk about.
After a review, we selected The Utmost Group, and it was the best decision we could have made. Their dedication resulted in a new name, new tagline, new mission and vision statements, as well as involvement in the creative execution of the website to the brand guides.
— Mike W., MI-UCP
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We were awarded a grant from the McGregor Fund to hire an agency to help. The Utmost Group explicitly understood the value of relationships between volunteers and clients. It touched the hearts of funders, expanding our volunteer and donor capacity.
— Kathlene A., Accounting Aid Society
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Had a great experience working with the Utmost Group when starting my business. They were professional, patient, and easy to work with, and provided me branding guidance I am still using and referring to. Will definitely work with them when needs arise in the future.
— ALison E., Ease Living