Make your unique value obvious in seconds.

Clarify the truths that motivate your most loyal customers to take action.

Outshine your competitors with clear messaging.

Examine your brand in a competitive context. How is the category marketed locally, nationally, and globally? What are your possibilities?

Clarity Branding™ playbook

Five years of brand clarity in one document.

Clarity produces confidence.

Confidence inspires change.

Change fuels success.

Learn more

Align your team and your message, for good.

Aligning both the brand message and team improves the efficiency of handoffs and sharpens overall focus.

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What our clients say about us.

After a review, we selected The Utmost Group, and it was the best decision we could have made. Their dedication resulted in a new name, new tagline, new mission and vision statements, as well as involvement in the creative execution of the website to the brand guides.


Mike W., MI-UCP

We were awarded a grant from the McGregor Fund to hire an agency to help. The Utmost Group explicitly understood the value of relationships between volunteers and clients. It touched the hearts of funders, expanding our volunteer and donor capacity.


Kathlene A., Accounting Aid Society

Had a great experience working with the Utmost Group when starting my business. They were professional, patient, and easy to work with, and provided me branding guidance I am still using and referring to. Will definitely work with them when needs arise in the future.

ALison E., Ease Living