CASE STUDY
Ease Living
STRATEGY
Ease Living is an online retailer, catering to affluent seniors who require help maintaining their quality of life, without having to sacrifice their sense of style.
They offer a wide array of curated home medical and equipment products, from canes and walkers to compression socks and medication management.
When we met as part of the Detroit startup community, Utmost agreed to help define the Ease Living brand, finding words and phrases that resonate with affluent, fashion conscience Boomers. Armed with targeted secondary research, we wrote a detailed Strategic Brand Platform, which was approved in advance of our creative exploration.
SOLUTION
Secondary research identified the best examples of similar online retailers. Plus, it helps when the author of the content is a target audience member…
To gain the interest of first-time shoppers more effectively, we knew how we presented the Ease Living brand was as important as what we said and showed them. We homed in on the Ease Living’s customer base and brand story, by capturing it in the tagline, “Live long. Look good.”
We’re especially proud to be associated with Ease Living. It’s an example of an entrepreneur who identified a clear market need. But who—at the right time —also sought out a professional partner to help systematically discover, rebuild, and relaunch her unique and most worthy brand.
More than a decade later, Ease Living is a retail brand with thousands of sales transactions, and hundreds of loyal brand advocates. They are among the top 10 percent of entrepreneurs who can continuously grow their business this long.